The best games are played on a level playing field

It’s time
sportbooks met their match

Traditional sportsbooks keep bettors at a disadvantage by fixing odds, restricting frequency, and even refusing payouts. As bettors ourselves, we know the system is rigged and the house always wins. But it shouldn't. So we got rid of the house and all that came with it.

We built a fair, efficient betting platform that celebrates strategizing, playing the market, and betting smart.

Our exchange lets you play against peers or the market — not the house — so all winnings go to the people who earn them.

No rigging, no banning, no penalties for getting better at betting.

Game on.

We play by a different set of rules



Built for bettors, by bettors, we build everything with the bettor experience in mind. Unlike sportsbooks that exclude profitable users, we welcome them. May the best bettors win.


Today’s sports betting industry is lagging. Our platform centers the user, challenges the incumbent business model, and optimizes the overall experience.


We’re not on board with the unjust practices of today’s sports betting industry. Instead, we’re guided by the belief that free markets are most effective on a level playing field.


In contrast to today’s sportsbooks, we are always transparent about odds and limits, never rigging lines or setting out to put our bettors at a disadvantage.

Backed by Y Combinator, Lux Capital, Paul Graham, and other top investors committed to changing the game.

“Novig is an absolute game changer. The future of sports betting is here.”

Joe Montana

Investor, Former NFL quarterback

Join our team

Interested in being a part of a passionate team that’s revolutionizing a rapidly-growing industry?

Winners Welcome

Take back the game — it’s yours to win.


Sign up for early access and be the first to know when Novig will be available in your area.

We have answers

What will be available when Novig launches in CO?

Exchange wagering is not currently approved. Until it is, Novig will operate as an Internet Sports Betting Operator. We’ll then transition to offering our full platform as soon as we get the green light from the regulators.

How will Novig make money without charging fees on trades?

We plan to shift the fundamental business model of the industry away from charging users indiscriminately to only charging the greatest winners on the platform. Until the new Exchange Regulations are passed we will primarily generate revenue by operating as an Internal Market Maker, but when we launch our full exchange, we plan to implement with regulatory approval a fee structure for users whose lifetime profits exceed $10,000 and we will begin to productize and monetize our proprietary research and trading models. This business model allows us to provide commission-free betting for the overwhelming majority of our users, while ensuring that our exchange is sufficiently liquid and sustainable.

When will Novig be available?

The best way to stay informed about our upcoming launch is to sign up for our waitlist here.

What types of bets will be available on Novig?

Initially, Novig will support Moneyline, Spread, and Totals markets for MLB, NFL, NBA, NCAAF, and NCAAB matches, and Player Props for professional sports. We’re actively working to begin offering markets for NHL, soccer, tennis, golf, and other sports, as well as other types of bets in the sports we currently support. If there are certain markets you would like to see on Novig, please feel free to reach out at