The best games are played on a level playing field

It’s time
sportbooks met their match

Traditional sportsbooks keep bettors at a disadvantage by fixing odds, restricting frequency, and even refusing payouts. As bettors ourselves, we know the system is rigged and the house always wins. But it shouldn't. So we got rid of the house and all that came with it.

We built a fair, efficient betting platform that celebrates strategizing, playing the market, and betting smart.

Our exchange lets you play against peers or the market — not the house — so all winnings go to the people who earn them.

No rigging, no banning, no penalties for getting better at betting. And absolutely no vig.

Game on.

We play by a different set of rules



Built for bettors, by bettors, we build everything with the bettor experience in mind. Unlike sportsbooks that exclude profitable users, we welcome them. May the best bettors win.


Today’s sports betting industry is lagging. Our platform centers the user, challenges the incumbent business model, and optimizes the overall experience.


We’re not on board with the unjust practices of today’s sports betting industry. Instead, we’re guided by the belief that free markets are most effective on a level playing field.


In contrast to today’s sportsbooks, we are always transparent about odds and limits, never rigging lines or setting out to put our bettors at a disadvantage.

Backed by Y Combinator, Lux Capital, Paul Graham, and other top investors committed to changing the game.

“Novig is an absolute game changer. The future of sports betting is here.”

Joe Montana

Investor, Former NFL quarterback

Join our team

Interested in being a part of a passionate team that’s revolutionizing a rapidly-growing industry?

Winners Welcome

Take back the game — it’s yours to win.


Sign up for our waitlist to know when Novig will be available in your area.

We have answers

How is Novig different from a traditional sportsbook?

Traditional sportsbooks charge bettors a heavy transaction fee, known as “the vig.” This ~8% fee results in the house always winning. Novig charges no fees to users, eliminating the vig and making sports betting strictly more profitable.

How does Novig make money without charging fees on trades?

Rather than charging users a fee, we generate revenue from institutional traders, those looking to take advantage of our premium analytics tools, and through internal market making.

When will Novig be available?

The best way to stay informed about our upcoming launch is to sign up for our waitlist here. If you are interested in becoming a beta tester, reach out to for more information.

What is NBX? What types of bets will be available on it?

NBX is the first high-frequency, commission-free peer-to-peer sports betting exchange. NBX allows you to bet against friends or the market, instead of the house. Initially, the four major US sports will be available (NFL, NBA, MLB, NHL). Users will be able to place bets on the Moneyline, Point Spread, Game Totals, and Team Futures, both pre-game and in-game.